Every customer has a history. We help you use the network footprint and voluntary profile information of each customer to help better his experience on the network.

The best way for networks to earn more revenue from their customer base is to offer the most compelling user requirement in the easiest to discover way.

One97 is an expert in upselling of network offerings like special recharges/tariff plans/reload vouchers, SMS/Data packs, a variety of value added services as well as mobile content.

And the most important of all: we do it in the most non-intrusive method. You get revenues and your customers are happy to discover more value for their money and specially suited offers.

Use our robust and comprehensive analytics platform to send out customized promotions to individual customers –the right promotion via the right channel at the right time for enhanced efficiency of your customer lifecycle management activities.

We use voice, SMS, USSD, WAP, widget and various on device or in cloud store fronts to create compelling upselling for your network and customer types.