The mobile has redefined the way TV and Radio programmes receive feedback, or voting, or any other communication required.

Not just this, the efficacy of the viewership or listenership is now being determined by the number of calls or messages received by a particular programme or a channel.

The Film industry has been a trailblazer in utilizing these new media to the core. Most music and movie collectibles are even sold on the mobile and social media.

Mobile as a medium can aid the mainstream media in:

• Lead generation
• Customer acquisition
• Sale of merchandize
• Voting
• Feedback
• Loyalty
• Alerts

And now with mobile apps, this can become a window to your world for the customer.