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Tag Archives for: UI

Paytm is hiring Java Engineers

23 May 2014 by Smita

If you are obsessive in your detailing and mindful about awesome User Interaction, Paytm is just the place to be! It is moving with a great speed and joining its engineering team would mean a huge learning opportunity. Write to us with your CV at,,

This position will build highly available and scalable applications on the Web/Mobile. Requirements:

  • Knowledge of Java, J2EE, Node.js or Core Java(collection, multithreading)
  • Should be hands on in Struts, Spring, Hibernate, JDBC, JSP, Servlets
  • DB Mysql, Sql, Data Structures, OS Windows/ Linux knowledge

Experience: An ideal Java Engineer comes with 3-8 years of relevant experience.

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Paytm is hiring Front End Engineers (JavaScript Engineers)

06 May 2014 by Smita

Paytm is looking for experienced JavaScript Engineers to join our team, which is obsessive in its detailing. Our focus is an awesome User Interaction. If you have the skills, experience and the drive, please apply by sending your CV to,,

The position entails JavaScript expertise and is well-versed in various front-end technologies. It imbibes the best practices of performance, security, accessibility, and usability to build applications as per style guides by UI/UX team. It follows the coding standards, builds appropriate tests and deployment scripts, and also assists in defining architectures. The ideal candidate will have the following: Continue Reading →

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Paytm is hiring in Engineering

15 April 2014 by Smita

Paytm is moving ahead with such a speed that joining its engineering team now means a ride to excellence! Our team, drawn from the best product companies, is obsessive in its detailing and our focus is on awesome User Interaction.

So if you come armed with the relevant skills, experience, passion, motivation and problem solving capabilities, choose and apply for our engineering vacancies below. Write to us with your CV at

1. Front End Engineers
2. Back End Engineers
3. Java Engineers
4. Cloud Engineers

Continue Reading →

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Where's the Juice?

23 December 2008 by Jayant Varma

I have been browsing through literature on the method and tools that people elsewhere use to come up with systems that wow us – the lay users. Great products irrespective of their engineering complexity are almost always very easy to use and understand – as one Philips ad said something to the effect that great technology is something that even my grandpa can use. How do they do it? I am still learning but one persistent theme that came up was the use of metaphors.

What is a metaphor then, one may ask? An English literature student will probably provide a technically more correct definition, but in simple terms a metaphor is a tool that explains the meaning of something unknown in terms of things known. Actually, when I say that metaphor is a tool, that itself is a metaphor! What is life? Life is an ocean! What is this world? This world is a stage. All these are metaphors that help us, or at least attempt to help us understand otherwise complex notions and concepts. Metaphors should not be confused with a somewhat similar concept of similes (see-me-lee). Unlike metaphors, similes use comparisons. So, when we say that life is like an ocean, it becomes a simile.

The desktop computer is a household phenomenon now, and we identify with the word desktop as a duck in water – a simile!

Desktop is a metaphor! Computers were expected to be used by people who did not know nor cared to know how a computing system internally worked – try explaining a 32-bit register to an accountant and he will not know. Ask him to manage his book-keeping without the tally tool on his desktop! In the desktop metaphor, the computer screen is as if it was indeed the desktop, on which we place our folders. Once the desktop metaphor is created, we extend it and keep extending it. So, we can have folders on our desktop, and within folders, we can have more folders and documents. Now we know why it is called the Recycle bin – we put our trash there.

Ever worked on DOS? You would probably know what a command line interface is. Much before that, there were punch cards. In computing systems, WIMP (Windows, Icons, Mouse, and Pointers) was first introduced by Xerox as early as 1973. It was however Apple’s Macintosh that popularized the desktop metaphor in 1984, and which became a standard for most if not all of modern day operating systems.

Metaphors are also used in the design of icons. When you see a bell, you know it has something to do with alerts. An envelope is a message. A button is something you push. Some metaphors such as the envelope have become so ingrained that using anything else might confuse or sometimes even irritate the user. So while they come in handy when you are trying to explain some difficult concept to your end user, you may end up doing exactly the opposite by not being careful in the selection of your metaphor.

So, where’s the Juice??

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