Mobile promotions leverage the rapid market penetration of mobile devices. They allow you to reach your target audience on a platform consumers can easily access regardless of their location. The prevalence and increasing popularity of mobile devices make mobile promotions a clear choice for companies reaching out to consumers
Have you observed a Banyan tree closely? As a fig, it starts its life rather small but with time, it branches out into areas which you’d normally think was inaccessible. If an analogy be drawn – nature with human relationships, then my deep acquaintance with Vijay Sekhar Sharma(VSS), be expressed such. We go a long way back.
My son(Ekansh) was born in the year 2000, a Millennium baby and I was inclined to do something different to make it a memorable moment in time. Something, which he would look back as an adult and appreciate that his papa did for him. Something, which was close to his father and a form of expression which would emanate from it. With this thought, I struck upon the idea of getting a domain name registered and hosted in the name of Ekansh (the Dot com Kid)– my son. But, as is the case with most things in life, nobility of thought needs to be backed by execution to make it worthwhile. It is in execution, that I faced an uphill task. At this juncture, VSS came in to my life like a gentle breeze and has been ventilating it ever since. He helped me in registering the domain and subsequently hosting it on the web server. Ekansh is a growing boy of 12 and on the threshold of his teens. His, is a generation that is steeped in technology, but one day I am sure, and when he is old enough, he will appreciate this gesture. Not only what his I did for him, but that a close associate of papa actually helped him in process.
In the early days, One97 operated out of its office in Siri Fort Road in Delhi and we would occasionally bump into each other. There were social interactions and professional ones too and over the years we had several opportunities to strike a friendship. Usual tidbits which at that point in time seemed trivial but only went on to cement this bond, which eventually opened a whole new door for me. At a professional level, in 2009-2010 he addressed the41st EMERGE Friday’s 2.0 sessions and I can tell you, it was simply invigorating. The obvious passion came out so well, that it moved the participants. That passion also reflects the way he runs One97. He was also part of the Mentorship program that NASSCOM has been conducting over the past few years. Vijay was being mentored by a panel of very experienced professionals in the industry. I was there. For me, being a neutral bystander, it was an experience of sorts. It was one of those rare occasions when I realized that mentors were sitting on both sides of the table. At times, it became difficult to make a distinction.
Clichéd as it may sound, but all good things do come to an end. How else, does one grow otherwise. After spending a decade at NASSCOM and having witnessed the winds of change several times, I will be going back to working for an “organization.” The third in my life so far. The earlier two – Trisoft Systems and DSF Internet taught me the ropes and NASSCOM of course made me who I am today. I will be joining One97 and looking after their Corporate Development function, as well as the start-up eco system initiative, that Vijay is very passionate about.
Let me reiterate, the Banyan tree (human relationships) does branch out in more ways than one, imaginable.
I really like this quote which shows up on the One97 site: Once in a lifetime, God gives us an opportunity to create a dent in the universe, This is Ours.
One97 has a new address in the financial hub of the world. We’ve moved near the airport, making accessibility easier and efficient for all.
The new office was inaugurated on 18th Feb 2012. The opening ceremony started with “Ganesh & Stayanarayan Pooja”. Balloons, Rangoli and flowers made the office look stunning.
The office is a 125 seater with state-of-the-art amenities. Terrace cafeteria facing the airport runway is an interesting break-out area to chill and refresh.
One97 is once again poised to zoom ahead and take off to new heights.
How to Reach?
Drive inside airport road and take left from Terminal 1B road and drive another 300 M.
One97 Communications Ltd,
IV Floor, Enterprise Centre,
Domestic Airport,
Next to Orchid Hotel,
Vile Parle East,
Mumbai – 400 099
Phone: +91 22 26133197
Mobile Marketing is coming of age in India! We have been around in this space for about a decade, watching, doing and learning. We will keep sharing our insights and point of view through this section.
This is our first post: Upwardly mobile trends
Incredible India is about to get more incredible with 1billion mobile subscribers, 50million mobile internet users, 32million smartphone users. Based on what we have seen and learnt, we would like to share with you the top mobile trends for marketers in 2012, with our recommendations.
If you’re a developer or a designer wanting to be part of Startup Weekend, here’s some great news for you!
One97 Mobility Fund has 10 tickets up for grabs, on first-cum-first-serve basis. All you have to do is send an email to swtickets@one97mobilityfund.com along with a link to your work (if any), a short write up about your work experience, contact details and why you think you deserve to get the pass to attend startup weekend Mumbai!
Deadline for sending resumes: Thursday 9th February!
Startup Weekend is weekend-long, hands-on experiments where entrepreneurs and aspiring entrepreneurs can find out if startup ideas are viable.
One97 Mobility Fund is a $100 million fund set up to support entrepreneurs who are making, or are ready to make game changing companies in the mobile ecosystem.
Click here for event details
• Event: Startup Weekend Mumbai
• Date: 10th – 12th February 2012
• Venue: Directiplex (BigRock), next to Andheri Subway, Old Nagardas Road, Andheri (E)
So what are you waiting for….those 10 tickets will be gone before you know it!
One97 has been awarded as one of the ‘hottest internet companies of the year’ by Young Turks; Premier Edition.
It recognizes the achievements of India’s young entrepreneurs, those who have built their businesses from scratch.
We’d like to thank the team of Young Turks for this recognition!
To capture the opportunity thrown up by the internet economy, Young Turks spent a better part of 2011 showcasing emerging Indian internet cos. Just a handful of young turks brought in funds over 230 million dollars from VCs and PEs in the year. So 2011 clearly was the year of the internet economy.
The event was held at the Mercedes Benz’s world class pavilion atAuto Expo, Pragati Maidan on Jan 6th.

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