Archive For The “Products and services” Category

Driving Secure Mobile Payments

With more and more mobile subscribers performing mobile payments, it has become increasingly important for mobile payment platform providers to ensure that they offer a secure payment environment to their customers. While we always knew that our PayTM platform was an extremely secure solution for enabling mobile payments, we felt that it is always good [...]

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One97 completes 8 years

We complete eight years in business, today.  Starting from setting up the revenue share business model (first in the industry) to using the telecom device and network to deliver that extra value, I can never say that we have done what we wanted. In a country of billions, where mobile user base will be 500 [...]

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Where's the Juice?

I have been browsing through literature on the method and tools that people elsewhere use to come up with systems that wow us – the lay users. Great products irrespective of their engineering complexity are almost always very easy to use and understand – as one Philips ad said something to the effect that great [...]

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Taking Mobile VAS beyond ABC ( Astrology, Bollywood and Cricket)

There is more to your mobile phone than just listening to songs, playing games, checking mails and of course making calls. You could also use it to perform day-to-day utility transactions as well!! m-commerce, mobile coupons or wallets etc have been in talk since long, but now One97 has added a new dimension to the [...]

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Mobile / Social / Messaging 2.0

Today, at IAMAI + Nokia meetup, I met many of my facebook/linkedin “buddies” for first time in real world!  The best thing was that I already had seen their status messages/photo posts and lot of other information beforehand. At one point of time, offline messaging (read: Email) was the only type of messaging. Now you [...]

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Rural VAS – Breaking Myths

“Future of VAS is in rural market” is a repeated and much heard statement which sounds convincing enough. But can this influence be more out of benevolence than anything else? This “assumption”, besides feel good factor, is based on some of the facts like: 1. India lives in rural areas. out of its more than [...]

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