Author Archives: admin

Up the Ladder with Content

By | September 15, 2007

One97  Communications and Vijay have been quoted in  the  September issue of  Voice and Data .     To download article click here : voice-and-data-september-2007.pdf

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Operation: Expansion office

By | September 14, 2007

Fresh paint on the walls, bright lights , big windows, wooden floors, private offices, lots of parking and many interesting stories to tell…. Servers are humming, and the new coffee machine has already been christened. We’re home!!!!! “A brand new office, a different building,” gushes the development team. Thanks to the efforts of the admin [...]

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Riding with 3030 to Elevate

By | August 23, 2007

 (A continuation of 3030 making its presence felt)  This weekend it seems 3030 is not only making its presence felt but it is planning my weekend too … Browsing through the news paper this morning, I noticed an ad for zahid Mustafa performing at elevate and in the corner of the ad I noticed an [...]

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Rahul Guha joins as VP – Products

By | August 21, 2007

Rahul Guha joins One97 Communications (P) Limited as Vice President, Products. He has moved from Times Internet where he was handling product development, sourcing and alliances. Rahul brings onboard vast experience in the new economy sectors and mobile VAS. His experience and leadership skills are expected to enhance development capability of One97. At One97 Communications, [...]

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Short codes in advertising for higher ROI

By | August 10, 2007

Ask any advertising guru and they will say that most effective advertising is when it has high recall value and/or call-for-action from the target audience. Mobile advertising solves the dilemma to a large extent – target audience can be defined, advertisers’ details can be instantly saved on handsets, and contacted when required. A UK based [...]

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