Born Mobile, Going Places !

The official blog of One97

Taking Mobile VAS beyond ABC ( Astrology, Bollywood and Cricket)

17 December 2008 by Abhishek

There is more to your mobile phone than just listening to songs, playing games, checking mails and of course making calls. You could also use it to perform day-to-day utility transactions as well!!

m-commerce, mobile coupons or wallets etc have been in talk since long, but now One97 has added a new dimension to the chronology of events by launching an application for Delhi-Gurgaon Expressway which would enable the commuters to access information, transact, call help centre etc and more by simply sending an SMS to 53030.

With this application the 2 Lakh commuters crossing Delhi-Gurgaon Expressway will now get easy access to toll cards (minus the long queues!). Almost the all the commuters are mobile users and can therefore conveniently use the application.

· Activation of cards

· Recharge

· Help e.g. in case of distress or loss of cards

· Information on toll rates etc.

· User information updates

This is a first step towards the convergence of two powerful media of mobile space, i.e. SMS and Voice. It’s a unique solution which enables the transactions even on the most basic handsets without any GPRS connectivity ….thereby democratizing the digital medium for all segments of users. We believe this is just the beginning of an era empowering users to transact securely with a personal medium like mobile for their daily needs.

Comments | Categories: Products and services


  1. This is a great service and a start to many more such applications directed to mobile enabling the untapped utility payments segment.