Archive For December, 2008

Offering Regional Content to Mobile Subscribers Pan India

News is not always made in Delhi and Mumbai, a lot is happening in different parts of the country too. So why should news alerts be limited to news from these cities?   With this thought in mind we are working with leading  media houses to provide relevant  local news and information to mobile subscribers.  The latest [...]

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The One97 Gig '08

The One97 Gig’08 was really something! Enjoyment was all around us: people laughing, talking and dancing, drinking, eating and what not! Once97 has a tradition of celebrating its founders’ day every year. This year we celebrated it on 24th December at Vatika in Prgati Maidan.   We started with the informal session with Vijay, our Managing Director, [...]

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One97 completes 8 years

We complete eight years in business, today.  Starting from setting up the revenue share business model (first in the industry) to using the telecom device and network to deliver that extra value, I can never say that we have done what we wanted. In a country of billions, where mobile user base will be 500 [...]

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Where's the Juice?

I have been browsing through literature on the method and tools that people elsewhere use to come up with systems that wow us – the lay users. Great products irrespective of their engineering complexity are almost always very easy to use and understand – as one Philips ad said something to the effect that great [...]

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The best advice, I got

This came in Financial Express as part of their column ”The best advice I got“.  I could not think just one of them and wrote about 3 business advises I got. When I started my company One97 Communications, eight years back, I did not have any sales and business experience to inherit. All I had was my engineering degree and [...]

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Taking Mobile VAS beyond ABC ( Astrology, Bollywood and Cricket)

There is more to your mobile phone than just listening to songs, playing games, checking mails and of course making calls. You could also use it to perform day-to-day utility transactions as well!! m-commerce, mobile coupons or wallets etc have been in talk since long, but now One97 has added a new dimension to the [...]

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