Archive For August, 2007

Transformers — managing the data

Steven Spielberg has a vision and a media to conceptualize the same. ‘Transformer’ itself suggests the big picture of transformation from machine to human alike. This is a vision for some and movie for many. I see it as a future of our current handheld devices. Telecom industry is going through a boom. The ongoing [...]

Read more »

Riding with 3030 to Elevate

 (A continuation of 3030 making its presence felt)  This weekend it seems 3030 is not only making its presence felt but it is planning my weekend too … Browsing through the news paper this morning, I noticed an ad for zahid Mustafa performing at elevate and in the corner of the ad I noticed an [...]

Read more »

Rahul Guha joins as VP – Products

Rahul Guha joins One97 Communications (P) Limited as Vice President, Products. He has moved from Times Internet where he was handling product development, sourcing and alliances. Rahul brings onboard vast experience in the new economy sectors and mobile VAS. His experience and leadership skills are expected to enhance development capability of One97. At One97 Communications, [...]

Read more »

Short codes in advertising for higher ROI

Ask any advertising guru and they will say that most effective advertising is when it has high recall value and/or call-for-action from the target audience. Mobile advertising solves the dilemma to a large extent – target audience can be defined, advertisers’ details can be instantly saved on handsets, and contacted when required. A UK based [...]

Read more »

We'll be rocking the movies !!!!

Big Tree just launched its very own movie ticket site BookMyShow.com, it basically offers online real-time booking and seat selection at theatres and events in as many as 27 cities across India. This will be awesome for all of us who seem to be constantly worrying ,whether we will be able to get tickets for [...]

Read more »

VAS INDIA 2007

This year VAS INDIA had a substantial turn out, all to discuss the VAS business opportunities growing at almost 40% per annum (some even claiming 50%). The market today is said to be over Rs 4,500-crore. This is in spite of a major spectrum hurdle. One wonders if government had kept its 3G promises what [...]

Read more »