Archive For December, 2006

Hop on to One97 BrandWagon!

The marketing society of premier B-school, Faculty of Management Studies, along with Brand Reporter and One97 Communications presents One97 BrandWagon, the Brand’s Conclave. The event draws participation from market leaders like Sanjeev Bhargava, COO FCB Ulka, Trivikram Thakore, Head-Brand mobile devices Motorola, Lakshmi Dutta Gupta, VP client services O & M, Pankaj Wadhwa, MD Kidstuff [...]

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One97 partners jNetX to deliver a portfolio of innovative VAS services on Bharti

Bharti has launched a USSD Menu Browser and payment gateway as the first application in a series of VAS to be rolled out in the coming months. The USSD Menu Browser enables subscribers to do a VAS content search for content – such as ringtones – residing on different VAS platforms (SMS/IVR/WAP/RBT) and provides a [...]

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Going, going, gone…

The last bastion of mobile-free zone is about to fall in India. Kingfisher airlines is negotiating with OnAir, the German telephone equipment company, to introduce the facility of using GSM mobile phones on their flights. It is not clear whether such a usage is permissible by law or is it just a function of having [...]

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Untapped market in Rural India

Technology has been effectively used to increase the productivity in Agricultural sector which continues to engage over 60% of Indian population. eSagu or Web based Agricultural Expert Advise Dissemination System has been awarded the best e-governance project at the Computer Society of India Nihilent e-Governance Awards. Increasing coverage of rural areas by wireless connectivity and [...]

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Honey I shrunk the TV

Successful trials of TV on mobile phones scheduled in 2007 by Nokia in conjunction with national broadcaster Doordarshan, will open up a number of earning possibilities for mobile operators. Mobile VAS applications which broadcasts programs on basis of  demographic profiles, interest areas, defined content (e.g. bollywood shows, reality shows) are expected to be developed. Specialised [...]

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IPTV service launched by BT

BT Group, the UK’s telecom carrier, has launched its IPTV service – BT Vision. The service is provided free to all the BT’s broadband users although they would have to pay for the BT-branded set-top box, combining a satellite TV receiver and wireless router. It offers them free digital terrestrial TV service Freeview with around [...]

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